Growing your podiatry practice can seem like a daunting task, and for most podiatrists, it probably will be - competition among est local podiatry practices is fierce, and podiatrists seem to be some of the first medical professionals to adopt the newest and most effective marketing methods.In addition, many Americans don’t seem to be aware of the podiatry practices in their communities - A 2010 APMA Public Opinion Research on Foot Health and Care survey found that close to 3-in-10 adults chose to dismiss foot problems or treat them at home, and many of them sought care from primary care doctors rather than podiatrists.While competition and acquiring visibility for your practice is tough, the fact remains that medical marketing is constantly-evolving and shifting to the needs of consumers and the goals of medical practices. In addition, the benefits of effective digital marketing seem to grow on a daily bass, creating amazing growth opportunity for those in the medical field, an area that can be overlooked by digital marketers. When a few key tips are implementing into your Medical Digital Marketing Strategy, gaining an edge against local competition and getting found my the right patients at the right time can become effortless for your podiatry practice. Follow these 4 tips to up your practice’s online presence
- Budget for Advertising
Traditional advertising methods simply aren’t as effective as they once were - while billboards, radio and newspaper ads have worked wonders in the past, these methods simply can’t compete with the returns on investment offered by Medical Digital Marketing (patient testimonials, however, are still very effective; will be discussed later). Decide which podiatry marketing services to invest in (SEO, Google Ad words, etc.) and put aside an amount you’re willing to invest for the month. Analyse your returns,
- Develop a Brand
What do you want patients to know about you? Why are you the best practice in your area? What separates you from the competition? Is there a particular type of injury you specialize in treating? Importantly, be weary of the “jack of all trades” approach to podiatry marketing; everyone wants to be known for being best at everything, but the reality is that no one is, and that’s OK! Highlight what you’re great at, forget the rest, and let your online community know about it. - Up your Online Visibility
Getting found online isn’t all about having a great-looking website - much work goes into optimizing a site so that your practice can get found online, and it’s something that needs updating on a weekly basis. Website optimization is the process of using linking and keywords (words or phrases commonly searched by online users looking for a particular service) that help your site climb to the top results on search engines, namely Google. Successfully growing your practice isn’t necessarily all about being number one, but when it comes to search engine results, the closer to number one, the better - over ninety percent of online users never scroll past the first page of search engine results. Learning how to optimize your site on an ongoing basis can be next to impossible with the hectic schedules of medical professionals. So, hiring a digital agency to do it for you is almost always the best way to go.
- Encourage Patient Reviews
Encouraging online reviews on platforms like Google+, Yelp, Facebook and Google greatly improves the online reputation of your practice, placing you front and center among est local competition. These platforms rank highly in search engine results, and help give new patients peace of mind and security in choosing you for their podiatrist care. The best part is that gaining more online reviews can be as simple as asking patients to leave them, so encouraging online reviews can become the simplest facet of your podiatry marketing strategy.
At Rise MD, we know that with the non-stop schedule of medical professionals, setting aside time to learn and implement digital marketing services can be an immense hassle. The good news is that Rise MD specializes in and perfects the podiatry marketing methods proven to gain your practice new patients, such as Medical Web Design and Optimization, Review and Referral Management, and Google AdWords campaigns managed only by Google Certified Partners. Visit www.risemd.com to explore our full Medical Digital Dominance Method, and get ready to #Rise Above with Rise MD!
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