The Basics of Plastic Surgery Marketing In 2012, the American Society of Plastic Surgeons conducted a study that revealed there were over 17.6 million cosmetic operations performed in the United States that year, which was a 5% increase from the previous year. Coupled with this, it seems there are only a handful of plastic surgery professionals and practices that constantly stay at the height of the newest technologies. In short: the plastic surgery market is extremely competitive. Like all other types of medical practices, plastic surgery marketing plays a vital role in the growth and future success of your practice. As a plastic surgeon, you need effective and thoroughly-tested on line marketing strategies to promote your practice to local prospective patients, as well as to build your on line reputation as a welcoming, knowledgeable and overall exceptional practice. The facts are in, and 85% of American consumers search for goods and serv...